Spanning 900 kilometres of uninterrupted Mediterranean coastline, Provence-Alpes-Côte d’Azur in the South-East of France offers a succession of fishing harbours, dazzling beaches and pretty vineyards.

The region's exceptional architecture includes three UNESCO World Heritage sites. Moreover, Marseille will be European Capital of Culture in 2013. Northwards, the Southern Alps are home to 86 traditional and sunny ski resorts.


5 reasons to visit Provence-Alpes-Cote d'Azur :


- Art and Culture: A roman land
In 2007, archaeologists unearthed a life-size bust of Caesar that had been lying in the Rhône River for more than 2,000 years. This find rekindled memories of the decisive role played by Julius Caesar in the region. A cultural itinerary has been created to coincide with the exhibition “Caesar, the Rhône remembers” unveiling the Provence-Côte d'Azur's many Roman sites. Brochure available.

- Outdoor Adventures:
From thrill seekers who fancy taking to the air or going underground, to fans of family holidays, there is something for everyone in this region surrounded by the Alps, Mediterranean Sea and stunning countryside. Press kit available.

- Wine, Flavours and lifestyle:
Surrounded by Côtes du Rhône and Côtes de Provence wine valleys, this region, dear to Peter Mayle, offers a cuisine as varied as its scenery. Discover the Bouillabaisse, the truffles, the olives, as well as the lavender essential oils and the markets of Provence (with special mention to the antiques market of Isle-sur-la-Sorgue). Press kit available.

- City-breaks:
Elected European capital of culture for 2013, Marseille is without doubt one of the most dynamic cities in France combining diversity with energy and excitement. Along with Avignon, Aix-en-Provence and Arles, the region hosts a huge number of events and festivals all year round. Press kit available.

- Ski and Wellbeing:
Enjoying a week in the mountains and finding affordable activities to please everyone can sometimes be challenging. Some of the Southern Alps’ top ski resorts have come up with a range of activities to suit men and women, young and old, to ensure everyone finds something for them.